A BLUEPRINT FOR A BETTER WORLD

AWARD-WINNING CHILEAN ART DIRECTOR NICOLAS MARDONES ON THE POWER OF ADVERTISING TO INITIATE SOCIAL CHANGE

Nicolas has always done things his own way. This is a habit he picked up on the very day he was born, actually. On a bright day in Santiago, Chile, he decided to come out into this world in a car parked outside the hospital. The doctor took care of his mother right there in the parking as Nicolas rushed to arrive. When Nicolas gets an idea, he goes full speed ahead.

As a child, he was a sports fanatic and lived obsessed with soccer wallpapers and…